#naming-strategy

How to Choose a Brand Name That Works Everywhere

A practical framework for choosing a brand name that's available across domains, social media, and app stores. The complete naming checklist for founders.

naming-strategy branding founders +1

Feb 10, 2026 · 7 min read

Read

Strategy

Domain Name Strategy for Startups: .com, New TLDs, and When to Compromise

Should you hold out for the .com? Is .io dead? A pragmatic guide to domain strategy for founders who need to launch, not wait.

domains startup naming-strategy +1

Jan 27, 2026 · 9 min read

Read

Tips

7 Brand Name Mistakes That Cost Founders Time and Money

From trademark conflicts to unpronounceable names, these are the naming mistakes we see founders make repeatedly — and how to avoid them.

naming-strategy founders mistakes +1

Jan 13, 2026 · 10 min read

Read

Insight

Trademark Basics Every Founder Should Know Before Naming Their Brand

You don't need a lawyer to understand the fundamentals. Here's what trademark means for your brand name, when to file, and what to avoid.

trademark legal founders +1

Jan 6, 2026 · 12 min read

Read

Guide

Checking Package Name Availability: npm, PyPI, Crates, and Beyond

For developer tools and open-source projects, your package name matters as much as your domain. How to check and claim names across registries.

package-managers developers naming-strategy +1

Dec 30, 2025 · 10 min read

Read

Case Study

How 5 Successful Brands Chose Their Names: Lessons for Founders

From Notion to Vercel to Linear, the stories behind memorable brand names — and what you can learn from their naming decisions.

case-study branding naming-strategy +1

Dec 23, 2025 · 11 min read

Read

Insight

Is Your Brand Name Googleable? How to Pick a Name That Ranks

If people can't find you by searching your name, you've got a problem. Here's how to evaluate a brand name's search potential before you commit.

seo naming-strategy digital-presence +1

Dec 9, 2025 · 13 min read

Read