Guide How to Choose a Brand Name That Works Everywhere A practical framework for choosing a brand name that's available across domains, social media, and app stores. The complete naming checklist for founders. naming-strategy branding founders +1 Feb 10, 2026 · 7 min read Read
Strategy Domain Name Strategy for Startups: .com, New TLDs, and When to Compromise Should you hold out for the .com? Is .io dead? A pragmatic guide to domain strategy for founders who need to launch, not wait. domains startup naming-strategy +1 Jan 27, 2026 · 9 min read Read
Tips 7 Brand Name Mistakes That Cost Founders Time and Money From trademark conflicts to unpronounceable names, these are the naming mistakes we see founders make repeatedly — and how to avoid them. naming-strategy founders mistakes +1 Jan 13, 2026 · 10 min read Read
Insight Trademark Basics Every Founder Should Know Before Naming Their Brand You don't need a lawyer to understand the fundamentals. Here's what trademark means for your brand name, when to file, and what to avoid. trademark legal founders +1 Jan 6, 2026 · 12 min read Read
Guide Checking Package Name Availability: npm, PyPI, Crates, and Beyond For developer tools and open-source projects, your package name matters as much as your domain. How to check and claim names across registries. package-managers developers naming-strategy +1 Dec 30, 2025 · 10 min read Read
Case Study How 5 Successful Brands Chose Their Names: Lessons for Founders From Notion to Vercel to Linear, the stories behind memorable brand names — and what you can learn from their naming decisions. case-study branding naming-strategy +1 Dec 23, 2025 · 11 min read Read
Insight Is Your Brand Name Googleable? How to Pick a Name That Ranks If people can't find you by searching your name, you've got a problem. Here's how to evaluate a brand name's search potential before you commit. seo naming-strategy digital-presence +1 Dec 9, 2025 · 13 min read Read